About

Welcome! I’m so excited to meet you. Whether you’re starting, restarting, or looking to take your fitness to the next level, you’re in the right place. I’m Allison Ethier—online coach, personal trainer, nutritionist, and fitness competitor—but you can call me Ally or Coach A.

With over 25 years of experience, I offer personalized coaching to help you lose fat, get fit, and make fitness part of your life without sacrificing the things you love. Let’s get started on building a stronger, healthier you!

Curious about how personalized coaching can work for you? Visit my ‘Work With Me’ page and let’s start building your dream physique!”

How I got here…
(coles notes version)

My fitness journey began after graduating from the University of Western Ontario and finishing my cheerleading career. Inspired by the Fitness America Series on ESPN, I decided to compete. While earning my education degree at the University of Prince Edward Island, I discovered Oxygen magazine and prepared for my first show, which set the stage for my career.

After graduation, I balanced life as a high school math teacher and a fitness competitor/model. Marriage, a house, and my son Zachary (now 16) followed, and pregnancy reshaped my approach to fitness. After struggling to balance it all, I left teaching, became a full-time personal trainer in 2010, and later transitioned into online coaching.

The birth of my second child, Owen (now 6), sparked my desire for more flexibility, leading me to create my own home studio in 2020. Today, I focus on my family, staying fit, and coaching both in-person and online while helping clients build strength and muscle with simplified training programs.