Training Programs
Online Coaching
Ready to transform your lifestyle?
Training programs, nutrition, accountability,
online support in group or 1:1.
Start Her Fit Kit Challenge Program
Lose 5-10lbs in 42 days!
Structured at home training,
weekly check ins,
nutrition plans
& education.
Build your strength, reach your goals, and find a plan that fits your lifestyle.
Shop my programs or contact me to learn how we can work together.
Featured In
About Coach A
Allison Ethier | Online Coach, Fitness Champion, Mom & Coffee Lover.
Strength training works for everyone—no matter your age or experience. I’ll meet you where you are, focusing on the basics to help you get stronger, feel confident, and reach your goals.
Follow the plan, stay consistent, and you’ll see results—in and out of the gym. The key? Just keep showing up!
Build your strength, reach your goals, and find a plan that fits your lifestyle.
Shop my programs or contact me to learn how we can work together.
Frequently Asked Questions
What's your fitness background?
With 25 years of experience in the fitness industry, I help women simplify training and nutrition into one cohesive, easy-to-follow plan so they can build strength, build muscle, lose weight, and make fitness a sustainable part of their lifestyle.
Over the years, I’ve worked with a wide range of clients and fitness goals through personal training, online coaching, challenges like Start Her Fit Kit, contest preparation, posing classes, and BootCamp programs like Fit 515.
My goal is simple: to take the guesswork out of fitness, give you the tools and structure you need, and help you feel stronger, more confident, and capable in your own body.
Want to know more about my background? You can read more on my About Me page or check out my resume. Or, you know… you can always do a quick Google search. 😉
What is your education and certifications?
I have a B.Sc in Biology, B. Education, NSCA-CPT certified (National Strength, and Conditioning Association), a sports nutrition certification from the ISSN (International Society of Sports Nutrition) in nutrition, CanFitPro PTS (Personal Trainer Specialist), and PN1 (Precision Nutrition) certified. I have been a member of the NSCA for 15 years and CanFitPro member for 10 years.
I have an extensive background in bodybuilding, competing, and contest prep. I am a fitness champion in multiple federations, including Fitness America, Fitness Canada, Canadian Physique Alliance (former CBBF), NPC and IFBB pro Status.
Highlights of my fitness career include modelling for Ironman Magazine & Oxygen magazine, Muscle & Fitness hers, and attended the Arnold Classic 8x and qualified for the Olympia 3x.
What type of coaching services do you offer?
I offer fitness challenges (SFK program, 30-day Move Challenge), 1:1 Coaching, On Demand Training Programs, and ongoing support and accountability.
Feel free to explore the shop to find out the details of coaching or training programs.
What type of nutrition plans do you offer?
The best approach to nutrition is based on your current fitness goals, relationship with nutrition, and your body’s biofeedback. My approach is structured but flexible.
I mentor and educate on nutrition, help you develop your lifestyle habits in a sustainable long-term approach, and help you find the balance between eating the foods you love, and the results you want. There is no one style of eating I recommend but I am familiar with vegan, vegetarian, no dairy, balanced (all foods), for building strength, muscle, and losing body fat.
I am interested in learning more about coaching - What are my next steps?
Fill out the online coaching application so we can review what you’re currently doing and see if we’re the right fit to work together. I’ll give you honest feedback on your next steps.
P.S. I personally read and reply to all my emails.
