Allison Ethier · 25+ years in fitness · IFBB Pro
No random workouts. No guesswork.
Just a structured plan you can follow at home or in the gym.
Find your training set up
Home Training
For women who want to build strength
with dumbbells and
basic home equipment.
Home Gym Training
For people with a bench, dumbbells,
and cable equipment who
want more exercise options.
Gym Training
For beginners, and restarts,
and experienced trainees
who want a
structured progression.
Random Workouts. Random Results.
Your training shouldn’t be a guessing game.
You don’t need a new workout every day or a complicated fitness routine. You need a structured plan that gives you the right exercises, a clear schedule, and a way to progress over time.
My programs are built around the fundamentals: effective exercises, progressive training, and consistency.
The goal is to help you build strength and muscle while making fitness a sustainable part of your life.
A Plan You Can Follow. Progress You Can Track.
1. Choose your program
Select Home, Home Gym,
or Gym based on your
equipment, goals, and lifestyle.
2. Follow the Plan
Know what to train,
how to organize your workouts,
and what to focus on.
3. Build on Progress
Track your training and
work toward getting
stronger over time.
Featured In
I’m Allison Ethier—educator, IFBB Pro, and fitness professional with more than 25 years in the industry.
I’ve spent decades learning about training, muscle development, and nutrition.
My approach is straightforward: focus on the fundamentals, follow a structured plan, and build habits that support your goals.
I believe you can keep getting stronger, building muscle, and improving your fitness at every stage of adulthood—without making fitness your entire life.
Real People. Real Progress.
Progress looks different for everyone.
It might mean getting stronger, building muscle, feeling more confident in the gym, or finally following a routine consistently.
Train Smarter. Understand Why.
Fitness advice is everywhere. Understanding what actually matters makes it easier to make progress.
Explore practical, evidence-informed articles and workouts covering strength training, muscle building, nutrition, and consistency.
Frequently Asked Questions
What's your fitness background?
With 25 years of experience in the fitness industry, I help women simplify training and nutrition into one cohesive, easy-to-follow plan so they can build strength, build muscle, lose weight, and make fitness a sustainable part of their lifestyle.
Over the years, I’ve worked with a wide range of clients and fitness goals through personal training, online coaching, challenges like Start Her Fit Kit, contest preparation, posing classes, and BootCamp programs like Fit 515.
My goal is simple: to take the guesswork out of fitness, give you the tools and structure you need, and help you feel stronger, more confident, and capable in your own body.
Want to know more about my background? You can read more on my About Me page or check out my resume. Or, you know… you can always do a quick Google search. 😉
What is your education and certifications?
I have a B.Sc in Biology, B. Education, NSCA-CPT certified (National Strength, and Conditioning Association), a sports nutrition certification from the ISSN (International Society of Sports Nutrition) in nutrition, CanFitPro PTS (Personal Trainer Specialist), and PN1 (Precision Nutrition) certified. I have been a member of the NSCA for 15 years and CanFitPro member for 10 years.
I have an extensive background in bodybuilding, competing, and contest prep. I am a fitness champion in multiple federations, including Fitness America, Fitness Canada, Canadian Physique Alliance (former CBBF), NPC and IFBB pro Status.
Highlights of my fitness career include modelling for Ironman Magazine & Oxygen magazine, Muscle & Fitness hers, and attended the Arnold Classic 8x and qualified for the Olympia 3x.
What type of coaching services do you offer?
I offer fitness challenges (SFK program, 30-day Move Challenge), 1:1 Coaching, On Demand Training Programs, and ongoing support and accountability.
Feel free to explore the shop to find out the details of coaching or training programs.
What type of nutrition plans do you offer?
The best approach to nutrition is based on your current fitness goals, relationship with nutrition, and your body’s biofeedback. My approach is structured but flexible.
I mentor and educate on nutrition, help you develop your lifestyle habits in a sustainable long-term approach, and help you find the balance between eating the foods you love, and the results you want. There is no one style of eating I recommend but I am familiar with vegan, vegetarian, no dairy, balanced (all foods), for building strength, muscle, and losing body fat.
I am interested in learning more about coaching - What are my next steps?
Fill out the online coaching application so we can review what you’re currently doing and see if we’re the right fit to work together. I’ll give you honest feedback on your next steps.
P.S. I personally read and reply to all my emails.
